About

Find out what makes Marketing Elements tick

With an approach that encompasses long-term vision and strategy and an inherent consideration of the bottom line, our client campaigns have delivered real and tangible results.

The Marketing Elements Story

Marketing Elements is a multi-award-winning agency.  Founded in 1995 by Cecelia Haddad, Marketing Elements has successfully worked with high profile individuals and across a range of sectors including private, public, not-for-profit, professional services, education, building, environment and FMG. 

Over the years, the media landscape has changed and Cecelia’s work has evolved to focus on media training, reputation management and crisis communications for individuals and companies who have found themselves thrust into the media and public spotlight.

Cecelia regularly conducts media skills training for individuals and groups who are proactively seeking media attention or find themselves in the limelight for the wrong reasons.

She has expertise in preparing crisis communications plans and conducting workshops for individuals and teams on how to navigate a crisis.

If you’re looking for a specialist to help you reach your full potential in this space — with an honest, refreshing, professional approach — give Cecelia a call.

Marketing Elements is a multi-award-winning agency

Client testimonials

  • Peter Price AM
    I have known Cecelia for more than 10 years in a professional capacity and had the opportunity to work with her being a client and in recent years being on the same team working at Crime Stoppers. Cecelia is incredibly dedicated to her tasks and believes wholeheartedly in what she’s doing whether it’s for commercial interests or for purpose/ social impact. She has an incredibly positive disposition and never short of energy.  Having her on my team especially over the last 18 months during Covid has been invaluable.
    Peter Price AM
    CEO, NSW Crime Stoppers and Director of Crime Stoppers Australia
  • Myfanwy Stanfield
    Cecelia Haddad’s expertise in communicating during the various stages of a critical incident are evident. With her guidance and training we have not only developed a robust communication plan but have the skills and confidence to implement it should a critical incident occur.
    Myfanwy Stanfield
    Ascham School
  • Jackie Dalton
    I attended the Crisis Management Workshop run by Cecelia Haddad and Judy Goldman for ADAPE. Not long after the workshop a walkway collapsed at my school in Sydney, and 16 Year 7 boys were injured. The news crews were all over the school, with virtually instantaneous reports and images going live across the internet, radio, and television. The Crisis Management workshop provided me with all the tools to assist me to work through the issue of dealing with the media and managing the coverage as best as possible. Not only this, but the workshop equipped me with the skills to turn the story into one that highlighted the heroics of the students and staff involved rather than focusing on the damage and injuries. Today, this has been the main focus of the coverage across the media. I can’t recommend the course highly enough…hopefully you will never need to use the skills that you will learn. However, as I found out yesterday, if you ever have a crisis on your campus, you will have the PR management expertise to cope with the situation.
    Jackie Dalton
    (former) Marketing Manager, Newington College, NSW
  • Robert Button
    Cecelia’s team contributed to the strategic development of an overarching corporate media and communication plan for the series of openings and three integrated detailed publicity strategies specific to each building launch.  Within a range of strategies, media training was essential for UTS’s senior leaders and deans to prepare them for the many interviews they would, and indeed did, give. Cecelia and Judy expertly provided this training, and, through the process, I benefitted much also in learning from their unique insights and warmth as committed coaches. The level of training delivered by Cecelia and Judy, tailored to the style and strengths of each participant, was of the highest order.
    Robert Button
    (former) Senior Manager, Media & Public Relations, Marketing and Communications Unit, University of Technology Sydney (UTS)

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