Stories no longer break on the 6 o’clock news and while you can throw away a newspaper, a story stays alive forever. Now more than ever it is important and essential for individuals and organisations to be ready to front the media and the public and make a great impression every time. Here’s how we can help.
Media Skills Training
Once an interview goes live, it’s live and online forever.
A poorly executed interview on television, radio or in print can do considerable and sometimes irreparable damage to an individual or organisation. A successful interview, however, will reinforce an individual’s or company’s good standing with the public and potentially create new opportunities.
Whether its wanted or unwanted media attention, preparation is king. Being interview-ready will help you navigate the spotlight and if needed, minimise the damage from a crisis situation.
Media skills training can help you understand how media works, how to respond and how to face interviews with confidence.
Introductory, Advanced, Refresher or Crisis, media interview skills training will be personally tailored to your experience, skill, and needs. The training will be designed around your own level of experience, so you get the most from each session. Crisis media interview skills training focuses on how to manage media attention during a crisis to minimise reputational damage to an individual or organisation. Media skills training combines theory and practical sessions to give you greater confidence to navigate your way through every type of interview. Remote media skills interview training is also available via TEAMS or Zoom.
How well prepared you are to manage an issue or crisis could mean the difference between disruption and disaster.
If you don’t have a comprehensive crisis communications plan in place prior, you certainly won’t have time to plan once a crisis breaks. A Crisis Communications Plan will ensure consistent and appropriate protocols and messaging to be communicated during a crisis but most importantly, it will be a crucial road map to manage the crisis. Crisis Communications Planning can also include a workshop with your team to ensure preparedness in the face of a crisis.
If you would like to discuss crisis communications planning or need some advice, contact Cecelia.
Discuss how we can help you